Privacy Policy

Privacy Policy of Lilysavenue

This Privacy Policy describes how your personal information is collected, used, and shared when you visit http://www.Lilysavenue.com (the "Site") or make a purchase.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the website, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the website, and information about how you interact with the website. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

COOKIES

Here is a list of cookies we use. We have listed them here so you can choose whether or not to allow them.

session_id, unique session identifier, allows Shopify to store information about your session (referrer, landing page, etc.).
_shopify_visit, no data held, persists for 30 minutes from the last visit. Used by our website provider's internal stats tracker to record the number of visits.
shopify_uniq, no data held, expires at midnight (relative to the visitor) the next day. Counts the number of visits to a store by a single customer.
cart, unique identifier, persists for 2 weeks, stores information about your shopping cart.
_secure_session_id, unique session identifier.
storefront_digest, unique identifier, indefinite if the shop has a password, used to determine if the current visitor has access.

"Log files" track actions occurring on the website and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

"Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the website. [[INSERT DESCRIPTIONS OF OTHER TYPES OF TRACKING TECHNOLOGIES USED]].

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers [[INSERT OTHER ACCEPTED PAYMENT METHODS IF APPLICABLE]]), email address, and phone number. This automatically collected information is referred to as "Order Information."

[[INSERT ANY OTHER INFORMATION YOU COLLECT: OFFLINE DATA, PURCHASED MARKETING DATA/LISTS]].

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We generally use the Order Information we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. [[INSERT OTHER USES OF ORDER INFORMATION]].

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the website, and to assess the success of our marketing and advertising campaigns). [[INSERT OTHER USES OF DEVICE INFORMATION, INCLUDING ADVERTISING AND RETARGETING]].

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store; you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site; you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

[[INCLUDE THE FOLLOWING SECTION IF YOU USE REMARKETING OR TARGETED ADVERTISING]]

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's (NAI) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by using the links below:

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: https://optout.aboutads.info/?c=3&lang=en.

DO NOT TRACK

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

[[INCLUDE THE FOLLOWING SECTION IF LOCATED IN EUROPE OR IF YOUR STORE HAS CUSTOMERS IN EUROPE]]

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.